Client
Reaume Richardson
Studio
Flux Branding
Brand Guidelines, Collateral, Identity Design, Naming, Positioning
The Objective
Rename the company from City Constructors, Inc. and create a timeless identity that reflects Reaume Richardson’s approach to building.
The Solution
Renaming CCI after its principals humanizes the company and sheds light on the dedicated people behind the business. Their names stand elegantly together as a reminder of the value they place on personal connection and honest communication. The bold logotype ensures legibility at any scale, from business cards to construction signage and any size in between. The printed identity utilizes a solid grid-based layout, emphasizing materiality and quality finishes. The outcome is a brand that feels classic yet contemporary.