Situated in Downtown Los Angeles, Fineline is a creative practice working at the intersection of strategy and design. Whether you’re launching a new brand or refreshing an existing one, we’ll find the unifying line that connects your true purpose to your audience. Fineline will bring your brand to life through thoughtfully executed print and digital implementations.

Branding Naming — Positioning — Identity Design Brand Guidelines — Art Direction

Print Packaging — Collateral — Editorial Design Book Design — Print Production

Digital Web Design — Web Development — Digital Ads Email Campaigns — Social Strategy

With over 8 years of experience in print design, digital design, and production, Johanna Ketterle is a serious designer that doesn’t take herself too seriously. She began her professional career in Boston, earning a BFA from Northeastern University in Graphic Design. While cutting her teeth at various agencies in New York and Los Angeles, Johanna found her niche in branding. By weaving craft with strategic thinking, Johanna delivers tailored design solutions for creative entrepreneurs and small businesses.

On weekends, Johanna enjoys conducting culinary experiments at home and perusing the flower market for fresh stems. She can usually be found at the top of a very high ladder, fixing up her A-frame in Lake Arrowhead with the help of her husband and their Shiba Inu, Finn.