Liv is a collection of residences, developed from the ground up by Cityview. The building is close to a rich community of galleries in The Culver City Arts District and Museum Row, encouraging residents to live moment to moment in the fabulously creative city of Los Angeles. The property’s communal spaces provide the framework to collaborate with like-minded people.






Flux Branding

Creative Services

Brand Guidelines, Email Campaign, Identity Design, Naming, Positioning, Web Design, Web Development

The Objective

Create a visual identity and marketing materials that distinguish Liv within a crowded luxury rental market and make it easier to attract the right leasing prospects.

The Solution

The letter forms in the logotype resemble the joints of a gallery frame, and the handwritten elements are inspired by artists’ signatures, intended to make each resident space at Liv feel authentic. Along with a curated map of nearby places of interest, the splash page features a series of collected moments to help potential residents imagine themselves at Liv. Rendering by Shimahara Visual.