Brand Guidelines, Email Campaign, Identity Design, Naming, Positioning, Web Design, Web Development
Create a visual identity and marketing materials that distinguish Liv within a crowded luxury rental market and make it easier to attract the right leasing prospects.
The letter forms in the logotype resemble the joints of a gallery frame, and the handwritten elements are inspired by artists’ signatures, intended to make each resident space at Liv feel authentic. Along with a curated map of nearby places of interest, the splash page features a series of collected moments to help potential residents imagine themselves at Liv. Rendering by Shimahara Visual.