Proposed identity for a boutique flower shop in Naples, Florida. Drawing inspiration from the lush, wild beauty of the location, Heidi translates people’s sentiments into one-of-a-kind floral creations that uplift the human spirit and connect us with the natural world.

The Objective

Update identity to feel more high-end and bring the brand to life across all touch-points.

The Solution

The living letterforms in the logotype are paired with an organic pattern of petal and shell silhouettes; an ode to the nearby sea. Typography, color, and form come together to create a brand that feels wild yet refined.