Brand Guidelines, Collateral, Identity Design, Naming, Positioning, Print Production, Web Design, Web Development
Shimahara sought a rebrand to mark a shift in focus: moving beyond illustration to film and motion. Shimahara needed a versatile identity to accommodate the growing studio and a website to showcase their beautiful portfolio.
Shimahara Illustration was renamed to Shimahara Visual to encompass all of the studio’s capabilities. Inspired by the typographic marks and symbols found on camera equipment, the logotype honors the legacy of the founding namesake. The outlined type acts as a metaphor for what they do; visualizing what is not yet there. To reinforce Shimahara’s focus on moving images, the studio mon, a traditional Japanese emblem, abstractly represents a film reel. Their portfolio, both digital and print, is decidedly minimal, so as not to distract from the high level of artistry in the work.