LIV | CITYVIEW | FLUX BRANDING
Liv is a collection of residences, developed from the ground up by Cityview. At the crossroads of Pico and Robertson, the building is close to a rich community of galleries in The Culver City Arts District and Museum Row. The property's communal spaces encourage residents to collaborate with like-minded people, and live moment to moment in the fabulously creative city of Los Angeles. The objective was to create a visual identity and marketing materials that distinguish Liv within a crowded luxury rental market and make it easier to attract the right leasing prospects. The letterforms in the logotype resemble the joints of a gallery frame, and the handwritten elements are inspired by artists’ signatures, intended to make each resident space at Liv feel authentic. Along with a curated map of nearby places of interest, the splash page features a series of collected moments to help potential residents imagine themselves at Liv.