Reaume Richardson is a Los Angeles based general contractor that understands the craft of construction from planning through management. For the last decade and a half, Reaume Richardson has been constructing notable spaces and building lasting relationships along the way.


Reaume Richardson


Flux Branding

Creative Services

Brand Guidelines, Collateral, Identity Design, Naming, Positioning

The Objective

Rename the company from City Constructors, Inc. and create a timeless identity that reflects Reaume Richardson’s approach to building.

The Solution

Renaming CCI after its principals humanizes the company and sheds light on the dedicated people behind the business. Their names stand elegantly together as a reminder of the value they place on personal connection and honest communication. The bold logotype ensures legibility at any scale, from business cards to construction signage and any size in between. The printed identity utilizes a solid grid-based layout, emphasizing materiality and quality finishes. The outcome is a brand that feels classic yet contemporary.