Brand Guidelines, Collateral, Identity Design, Naming, Positioning
Rename the company from City Constructors, Inc. and create a timeless identity that reflects Reaume Richardson’s approach to building.
Renaming CCI after its principals humanizes the company and sheds light on the dedicated people behind the business. Their names stand elegantly together as a reminder of the value they place on personal connection and honest communication. The bold logotype ensures legibility at any scale, from business cards to construction signage and any size in between. The printed identity utilizes a solid grid-based layout, emphasizing materiality and quality finishes. The outcome is a brand that feels classic yet contemporary.