Brand Guidelines, Email Campaign, Identity Design, Naming, Positioning, Web Design, Web Development
Create a visual identity that works in unity with the interiors and develop a strategy for marketing the property.
The personality for the project is playful, with a modern take on art deco that is ever-fashionable. The underscored letters in the logotype give the identity a rhythm that harmonizes perfectly with the monolinear pattern. Across print and digital applications, Belle’s visual language is equal parts sophistication and whimsy.