Belle on Beverly is a residential development envisioned by Cityview. Belle is a luxuriously laid-back, art deco inspired project, situated in Historic Filipinotown. The lush courtyard and twin roof decks blend urban living with the tropical roots of the neighborhood.






Flux Branding

Creative Services

Brand Guidelines, Email Campaign, Identity Design, Naming, Positioning, Web Design, Web Development

The Objective

Create a visual identity that works in unity with the interiors and develop a strategy for marketing the property.

The Solution

The personality for the project is playful, with a modern take on art deco that is ever-fashionable. The underscored letters in the logotype give the identity a rhythm that harmonizes perfectly with the monolinear pattern. Across print and digital applications, Belle’s visual language is equal parts sophistication and whimsy.